FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
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Monday, August 5 • 10:25am - 11:25am
Breakout 1D: Overcoming Barriers One Post at a Time: Public Relations in the #MeToo Era

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In this #MeToo era, reporters and community members have a heightened sense of the issue of sexual violence, but they aren’t necessarily in tune with trauma victims. While everyone is busy learning about rape culture, we may be accidentally causing more trauma to rape victims. How do you convince a terrified rape victim through social media that your services are safe? With such loud negative commentary in society, how do you get your messages about believing victims to resonate so that victims feel safe enough to call for help? Hear a case study of how a social media movement has changed one rape crisis center’s communication strategies. This includes creating new avenues for communications (social media as a platform for offering therapy), fielding curve-balls (Senate hearings and celebrities) and not using the hashtag #MeToo.
Led by: Bianca Sabrkhani, director of development and communications for Victims Service Center

avatar for Bianca Sabrkhani

Bianca Sabrkhani

Director of Development and Communications, Victims Service Center
Bianca Sabrkhani is a central Florida native. She earned her bachelor’s degree in political science and international relations from the University of Central Florida. She also holds a master’s degree in political science and American politics from American Military University... Read More →

Monday August 5, 2019 10:25am - 11:25am EDT
Grand Salon B

Attendees (7)