81st Annual Conference

In this #MeToo era, reporters and community members have a heightened sense of the issue of sexual violence, but they aren’t necessarily in tune with trauma victims. While everyone is busy learning about rape culture, we may be accidentally causing more trauma to rape victims. How do you convince a terrified rape victim through social media that your services are safe? With such loud negative commentary in society, how do you get your messages about believing victims to resonate so that victims feel safe enough to call for help? Hear a case review of how a social media movement has changed one rape crisis center’s communication strategies. This includes creating new avenues for communications (social media as a platform for offering therapy), fielding curve-balls (Senate hearings and celebrities) and not using the hashtag #MeToo.
Thanks largely to the #MeToo movement, the eyes of the world are more fixed than ever on perpetrators and victims of sexual assault. But are our words adding to the trauma? Hear a case study on how a social media movement has changed the communications strategy of one rape crisis center. Led by: Bianca Sabrkhani, director of development and communications for Victims Service Center
DRESS: BUSINESS ATTIRE