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FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Monday, August 5 • 1:45pm - 2:45pm
Breakout 2A: How to Win with Media

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With more than 20 years of experience managing media relations, communications, and crisis communications, Heidi Schauer will inspire confidence when it comes to putting the right tools in place to create effective communications strategies, manage media and mitigate and manage crisis situations. Learn how to sell a story to reporters, how to manage a negative story, how internal and external environments may impact your organization in a time of crisis and how you can prepare and protect your organization for a crisis. This is for anyone who deals with media, creates or leads communications strategies or for anyone who is involved in managing crises or issues for an organization. Led by: Heidi Schauer, director of corporate communications for Wendy’s 

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Heidi Schauer

Director of Corporate Communications, Wendy's
Heidi Schauer joined Wendy's as director of corporate communications in 2016. Before that, she served as manager of communications at Darden Restaurants for the company's three largest brands. She began her career at a public affairs firm in Washington, D.C., and has spent most of... Read More →

Monday August 5, 2019 1:45pm - 2:45pm
Grand Salon G-H

Attendees (1)