With more than 20 years of experience managing media relations, communications, and crisis communications, Heidi Schauer will inspire confidence when it comes to putting the right tools in place to create effective communications strategies, manage media and mitigate and manage crisis situations. Learn how to sell a story to reporters, how to manage a negative story, how internal and external environments may impact your organization in a time of crisis and how you can prepare and protect your organization for a crisis. This is for anyone who deals with media, creates or leads communications strategies or for anyone who is involved in managing crises or issues for an organization.
Led by: Heidi Schauer, director of corporate communications for Wendy’s DRESS:
BUSINESS ATTIRE