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FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Monday, August 5 • 1:45pm - 2:45pm
Breakout 2B: Best Behaviors to Boost Your Google Ranking

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Break through the smoke and mirrors behind search engine optimization. In this interactive, easy to understand workshop, you will skip the slide deck and look at live campaigns and tools (free and paid) from Google and others to research and monitor powerful website data for making fact-based business decisions. SEO is a set of ongoing behaviors and tactics which build website credibility and traffic over time. Learn the most critical tactics to focus on to avoid getting lost in the weeds and wasting time and money on low impact activities. Witness real examples of companies who have increased their website ranking and organic traffic from SEO activities and how they measure return on investment. Learn best practices for shopping for professional SEO services and red flags to notice. Participants are invited to bring their favorite device to engage in this hands-on workshop. Led by: Randy Mitchelson, APR, entrepreneur, writer, and community leader 
DRESS: BUSINESS ATTIRE
Speakers
avatar for Randy Mitchelson, APR

Randy Mitchelson, APR

Vice President, iPartnerMedia (iPM)
Randy Mitchelson, APR, is an award-winning entrepreneur, writer and community leader. After holding leadership positions at KeyBank, Marketplace Bank and Bank of America, Randy founded National Web Leads and started an internet marketing and public relations career that has evolved... Read More →

Monday August 5, 2019 1:45pm - 2:45pm
Grand Salon A
  Professional Delvelopment