FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
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Monday, August 5 • 1:45pm - 2:45pm
Breakout 2D: Reputation Management in the Digital Age

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While Ochsner Health System remains a patient-centered organization, the voice of the customer drives our efforts. Like customers in other industries, such as retail (Amazon), entertainment (Netflix), and transportation (Uber), consumers of healthcare feel empowered and are not only reacting to the desire and need for on-demand access but voicing their opinions in real time when they have a bad experience. This can place health systems at risk as we need to navigate around these challenges. Learn how Ochsner Health System incorporates a comprehensive digital and public relations strategy to overcome negative brand perception in this digital age. Led by: Giselle Hecker, director, National/Government Public Relations & Crisis, Ochsner Health System and Katherine Staiano, manager of digital content for Ochsner Health System 

avatar for Katherine Staiano

Katherine Staiano

Manager of Digital Content, Ochsner Health System
Katherine Staiano is the manager of digital content for Ochsner Health System, Louisiana’s largest non-profit, academic, healthcare system. She is responsible for steering the external content strategy across multiple channels to connect with consumers. Her focus is on sharing engaging... Read More →
avatar for Giselle Hecker

Giselle Hecker

Director of National, Government and Crisis Public Relations, Ochsner Health System
Giselle Hecker is the director of national, government and crisis public relations for Ochsner Health System. With more than 15 years of experience, she is responsible for strategic planning and direction of national external and media-specific communications for all Ochsner Health... Read More →

Monday August 5, 2019 1:45pm - 2:45pm EDT
Grand Salon B