FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
Tuesday, August 6 • 8:50am - 10:00am
Dillin Keynote: Lose Your Mine: Getting Ahead by Letting Go

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Now is the perfect time to lose your “mine.” In a world and industry where owning outcomes, conversations and organizations are so vital, it’s easy to become obsessed with what we possess. After all, our teams, projects, resources and results are ultimately our responsibility. But what happens when we give up control and grab ahold of something stronger? Service. From Foot Locker and Kate Spade to Patrón Tequila and Grey Goose Vodka, Adrian shares lessons (and failures) on profitably leading brand and business transformations without becoming a jerk.

Audience Takeaways:
  •  Failing well is a critical key to success. Some of the biggest innovations in AR, VR, mobile tech & consumer marketing have been the result of things that went wrong. Learn how to make the right mistakes and when to take the right chances.
  • Business and brand transformations can start at the top but not stay there. Learn how to build results-driven strategies for people & profit impact by creating a climate of trust, experimentation, excellence & forgiveness.
  • Dependency is the oxygen of collaboration. When we let go of what we don’t own we make room for what we value most: trust, peace, relationships. Learn how to deliver results for clients, managers and shareowners by focusing on the job only you can do.

avatar for Adrian Parker

Adrian Parker

Vice President of Marketing, Patrón Tequila and Grey Goose Vodka at Bacardi
Adrian Parker, vice president of marketing for Patrón Tequila and Grey Goose Vodka at Bacardi, leads teams of digital, communication, experiential and mixology professionals in reimagining how luxury consumers engage with the spirits brands they love. From virtual reality and artificial... Read More →

Tuesday August 6, 2019 8:50am - 10:00am
Salons E-F (Grand Ballroom)

Attendees (100)