Now is the perfect time to lose your “mine.” In a world and industry where owning outcomes, conversations and organizations are so vital, it’s easy to become obsessed with what we possess. After all, our teams, projects, resources and results are ultimately our responsibility. But what happens when we give up control and grab ahold of something stronger? Service. From Foot Locker and Kate Spade to Patrón Tequila and Grey Goose Vodka, Adrian shares lessons (and failures) on profitably leading brand and business transformations without becoming a jerk.
Audience Takeaways:- Failing well is a critical key to success. Some of the biggest innovations in AR, VR, mobile tech & consumer marketing have been the result of things that went wrong. Learn how to make the right mistakes and when to take the right chances.
- Business and brand transformations can start at the top but not stay there. Learn how to build results-driven strategies for people & profit impact by creating a climate of trust, experimentation, excellence & forgiveness.
- Dependency is the oxygen of collaboration. When we let go of what we don’t own we make room for what we value most: trust, peace, relationships. Learn how to deliver results for clients, managers and shareowners by focusing on the job only you can do.
