FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
Back To Schedule
Tuesday, August 6 • 10:15am - 11:15am
Breakout 3A: Ignoring Intuition: Developing a Data-Driven PR Program

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Break through today’s cluttered media landscape by unearthing new insights and story hooks that transform good stories into great ones. Tell the story you never realized you had through data-driven PR, the process of using data to guide the strategy, messaging and storytelling of your communications campaigns. In this session, Ryan Cohn will share a variety of ways to structure your data-driven PR campaign, helping you craft new stories and customize pitches that rise above the noise. Say goodbye to gut instinct and eliminate the guesswork of PR campaign strategy forever. Led by: Ryan Cohn, Partner, Executive VP of Sachs Media Group 

avatar for Ryan Cohn

Ryan Cohn

Partner and Executive Vice President, Sachs Media Group
Ryan Cohn is a partner and executive vice president for Sachs Media Group. Ryan leads the firm’s digital media initiatives, forecasting and navigating the changing communications and marketing landscape for the firm’s clients. He also serves as strategic advisor to many of Sachs... Read More →

Tuesday August 6, 2019 10:15am - 11:15am EDT
Grand Salons C-D