By the year 2042, the U.S. will be a minority majority nation, a growth driven largely by Hispanics. In Florida, this change has already occurred in many markets, and population trends continue to show a rapidly-growing Hispanic population throughout the Sunshine State. Learn the role culture (not only language) has in Hispanic purchasing and consumption decisions and why transcreations — rather than translations — is the winning approach for long-term success. This session will provide attendees with practical tools and tips for integrating the Hispanic market into public relations planning and strategies from the start.
Led by: Wilson Camelo, president and chief marketing officer of Camelo Communication DRESS:
BUSINESS ATTIRE
