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FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Tuesday, August 6 • 10:15am - 11:15am
Breakout 3B: Winning the Growing Hispanic Market via Transcreation

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By the year 2042, the U.S. will be a minority majority nation, a growth driven largely by Hispanics. In Florida, this change has already occurred in many markets, and population trends continue to show a rapidly-growing Hispanic population throughout the Sunshine State. Learn the role culture (not only language) has in Hispanic purchasing and consumption decisions and why transcreations — rather than translations — is the winning approach for long-term success. This session will provide attendees with practical tools and tips for integrating the Hispanic market into public relations planning and strategies from the start. Led by: Wilson Camelo, president and chief marketing officer of Camelo Communication 
DRESS: BUSINESS ATTIRE
Speakers
avatar for Wilson Camelo

Wilson Camelo

President and Chief Marketing Officer, Camelo Communication
Wilson Camelo is president and chief marketing officer of Camelo Communication, a marketing agency focused on helping clients effectively and profitably connect with “The New America.” Wilson began his career as a public affairs officer in the U.S. Air Force, recently retiring... Read More →

Tuesday August 6, 2019 10:15am - 11:15am
Grand Salon A
  Professional Delvelopment