FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
Back To Schedule
Tuesday, August 6 • 1:20pm - 2:10pm
General Session: Mind the Gap: Women’s Leadership in Public Relations

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The PR industry is made up of more than 75% women, yet just 20% occupy the top jobs. So, how can we achieve better and quicker progress on empowering and moving more women into leadership positions? Using the results of focus groups and an industry-wide survey conducted by the Institute for Public Relations and KPMG, we’ll explore the drivers behind the male-female leadership gap that’s widely recognized across the business world and in our profession, including work-life fit, unconscious biases, workplace policies and practices. The presentation includes call-to-actions for both men and women, based on research, that can help organizations and practitioners take meaningful steps to improve diversity and inclusion. Personal stories from the experiences of industry executives and professionals will be shared. Led by: Tina McCorkindale, Ph.D., APR, president and CEO, Institute for Public Relations and Rebecca Rickert, associate director, Reputation and Digital Communication, KPMG US 

Audience Takeaways:
  • Understand how men and women, both mid-to-senior level, perceive gender equality, work-life fit, professional development opportunities, and mentorships. 
  • Identify immediate actions that organizations, as well as both female and male practitioners, can make to improve diversity and inclusion, as well as retention.
  • Analyze how work-life fit has an impact on the personal and professionals' lives of both men and women—are we as an industry always on and what can we do?

avatar for Tina McCorkindale, Ph.D., APR

Tina McCorkindale, Ph.D., APR

President and CEO, Institute for Public Relations
Tina McCorkindale, Ph.D., APR, is the president and CEO of the Institute for Public Relations, a nonprofit research foundation that creates, curates and promotes research and initiatives in the public relations industry. She taught as a professor for 15 years and has more than 10... Read More →
avatar for Rebecca Rickert

Rebecca Rickert

Director of Global Communications, Prudential Financial
Rebecca Rickert is the director of global communications at Prudential Financial. Rebecca has a comprehensive public relations agency and corporate background leading press and brand communications for companies including Bloomberg LP, Nike, Yahoo!, Blackberry, NBC, Saks Fifth Avenue... Read More →

Tuesday August 6, 2019 1:20pm - 2:10pm EDT
Salons E-F (Grand Ballroom)