FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
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Tuesday, August 6 • 2:30pm - 3:30pm
Breakout 4B: Are Brands People? The Benefits and Pitfalls of Humanizing Your Brand on Social Media

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In the past year, the trend of brand humanization has reached an all-time high. Learn how brands have progressively begun to humanize themselves on social media (primarily through Twitter) and new ways organizations will continue doing so in the future. This session will cover the benefits and pitfalls of humanizing brands as seen through the lens of Internet culture. Led by: Nathan Allebach, social media manager for Steak-umm 

avatar for Nathan Allebach

Nathan Allebach

Social Media Manager, Allebach Communications
Nathan Allebach is a songwriter, promoter, writer, podcast host and social media manager of Allebach Communications. He's worked with Utz Snacks, Entenmann's Little Bites, and most notably, Steak-umm Meats. After taking over the Steak-umm Twitter account in late 2017, the brand saw... Read More →

Tuesday August 6, 2019 2:30pm - 3:30pm EDT
Grand Salons C-D