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FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Tuesday, August 6 • 2:30pm - 3:30pm
Breakout 4C: Blog SEO: How to Get Your Owned Media Found

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SEO has been around for more than a decade, and in that time, our relationship with today’s search engines has flipped. We’re no longer figuring out Google; Google is figuring out us. A blog post with five instances of a keyword can rank considerably lower than a blog post with just one. So, what’s the key ingredient? As more businesses invest in content creation and search engines sort through it all, blogs that offer the best answers — and the most trust — rank highest. And because good content is getting the respect it deserves, bloggers now have a demanding SEO to-do list. In this session, you’ll learn how to structure a blog, earn links to that blog, organize your blog into “topics” and create content that matches the “intent” of your target audience. Led by: Braden Becker, Senior Staff Writer for Hubspot 
DRESS: BUSINESS ATTIRE

Speakers
avatar for Braden Becker

Braden Becker

Senior Staff Writer, HubSpot
Braden Becker is a senior writer and SEO strategist for HubSpot. After starting as a reporter for his hometown's newspaper, he spent three years writing freelance for brands focused on insurance, real estate, personal finance, technology and social media. For the next three years... Read More →


Tuesday August 6, 2019 2:30pm - 3:30pm
Grand Salon G-H