FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Make the most of your time in Tampa! See what events are going on around the area during conference here!

Register for FPRA’s  81st Annual Conference here!
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Tuesday, August 6 • 2:30pm - 3:30pm
Breakout 4D: Artificial Intelligence and PR: What You Need to Know

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Artificial intelligence (AI), machine learning and big data have been discussed so much recently, they’ve become buzzwords. The concepts present many opportunities and challenges. It is imperative for public relations professionals to educate themselves on the subject and learn how to adapt. Join this engaging presentation in which Martin shares his journey of discovering what AI is and does, how it could impact public relations and what some of the benefits, opportunities and risks might be. Led by: Martin Waxman, MCM, APR, consultant, entrepreneur, owner of Martin Waxman Communications 

avatar for Martin Waxman, MCM, APR

Martin Waxman, MCM, APR

President, Martin Waxman Communications
Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. He's CMO of Spin Sucks, co-founder of three PR agencies and runs a consultancy, Martin Waxman Communications. He has worked in the industry... Read More →

Tuesday August 6, 2019 2:30pm - 3:30pm EDT
Grand Salon B