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FPRA’s 81st Annual Conference "We Are FPRA: PRoactive. PRincipled. PRofessionals." is a four-day conference of unparalleled professional development and networking for public relations professionals.

Attendees will hear from world-class speakers hailing from top global corporations, powerhouse industries and national public relations and marketing firms to hone their craft and to ensure they stay relevant for today’s communications challenges.

This year’s conference will be held at the Tampa Marriott Water Street property in downtown Tampa from August 4-7, 2019. Check out the property’s amenities here!

Register for FPRA’s  81st Annual Conference here!
Tuesday, August 6 • 2:30pm - 3:30pm
Breakout 4E: Education & PR: How to Create an Effective Strategy

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In today's abundance of data, finding the needle in the haystack is a common PR challenge. This workshop will cover what is needed to effectively boost your organization's profile by understanding key strategies to benchmark against your competition and successfully engage your target audience. This workshop will also convey best practices to distribute positive content, prepare for any crises and anticipate solutions to reemerge with a new and enhanced profile.  
Speakers
avatar for Erica Pagliarulo

Erica Pagliarulo

Managing Director, Meltwater
Erica is the Managing Director of Meltwater, a global leader in media intelligence. She is passionate about consulting and developing tailored PR and communication strategies for clients. Erica works closely with Meltwater's key accounts throughout the Florida region to deliver significant... Read More →

Tuesday August 6, 2019 2:30pm - 3:30pm
Florida Salons I-III
  Professional Delvelopment

Attendees (2)